What Happened to Trustify?
Several years ago a company emerged threatening to redefine the private investigation industry. The company was a glorified marketing plan that implemented a smartphone app, client website portal and new technology. The company was called Trustify. It was started by businessman Danny Boice who hired a private investigator and was upset by the service. As any good entrepreneur would, he looked at the antiquated industry and thought he could make it better. At the outset, PI’s across the country were outraged that a person who had no experience in law enforcement or investigations would attempt to turn their livelihood on its head. I remember reading intense conversations on Yahoo Group pages dedicated to security and the PI industry lament this venture.
They’re were right! According to a bizjournal.com article, eight former employees are now suing Danny Boice for violating the fair labor standards during the month of November 2018. What’s even more hysterical is the lawsuit alleges “Boice told the employees Nov. 15 he was leaving the office to go to the bank to get their paychecks, but did not return that day or the next.” These employees were terminated shortly afterward.
Trustify has not posted anything on their Facebook or Twitter page since November 19, 2018. What’s more, according to drivenforward.com a January 22 article reports Danny Boice was reportedly attempting to unload one million dollars worth of secondary shares in Trustify.
Needless to say, short of some miraculous turnaround, I think Trustify is long gone. I have to admit I’m a little disappointed only because I long thought the PI industry needed an overhaul. Unfortunately, Danny Boice was not the man to do it.
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